Assinment Business Communication, Bextex
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Introduction
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Beximco Pharmaceuticals Ltd. (BPL) has been the
trendsetter in Bangladesh Pharmaceutical Market since its inception in 1979.
Over the last decade BPL actually rose to a new standard – moving beyond
manufacturing quality medicines to win mindshare of patients, physicians,
shareholders, business partners, and communities where we work and live. Our
dedication to add more value to the common wealth of the society compounded by
innovative strategies for growth and diversification, pioneering role
in bringing new technology and implementing new ideas, and commitment for
total quality management distills the glory of our success. Today BPL is not
merely a market leader. Most of the products that it actively markets enjoy
leadership position demonstrating incomparable trust of the healthcare
professionals. This is the reward for the outstanding quality of our products-
at BPL we never compromise with the quality of our products so that our fellow
citizens can live long, happy and better. BPL is the pioneer in introducing medical
service activities: publishing a full-fledged medical newsletter regularly,
conducting clinical seminars and symposiums to have better understanding of various
diseases and their management.
BPL is the first national company who dared to
diversify its business into manufacturing bulk drugs to integrate it backwards
as well as develop the nation’s Pharma industry. While it would have been
relatively easy to diversify the business into consumer products, BPL chose the
harder path with a long-term vision. Today BPL is ready to face the challenge
of scarce sourcing of Active Pharmaceutical Ingredients (API) in the post-WTO
era, with its advanced API manufacturing capability.
BPL is one of the first companies to have an
extensively computerized and automated working environment connecting every
corner of the country to the centre. Productivity through connectivity is one
of our heritages of progress. BPL is the first company to go beyond the
national boundary, exporting its quality products in overseas markets in Asia,
Africa, and Europe. More than that, BPL has probably fulfilled a national
aspiration of turning a once import dependent country into an exporter of quality
medicines. We believe, with our technological and managerial know-how and
ability to take on challenges, we will be able to progress much faster towards
our objective of becoming the nation’s most Visionary Company.
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COMPANY OVERVIEW
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Beximco Pharmaceuticals
Ltd. is a leading edge pharmaceutical company based in Dhaka, Bangladesh and is
acclaimed for its outstanding product quality, world-class manufacturing
facilities, product development capabilities and outstanding professional
services. Beximco Pharma is the pioneer in pharmaceutical export from
Bangladesh and has received National Export Trophy (Gold), the highest national
accolade for export, for record three times.
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COMPANY PROFILE
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Year
of Establishment
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1976
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Country
of Incorporation
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Bangladesh
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Commercial
Production
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1980
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Status
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Public Limited
Company
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Business
Lines
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Manufacturing
and marketing of Pharmaceutical Finished Formulation Products, Large Volume
Parenterals, Small Volume Parenterals, Ophthalmic Preparations,
Nebulizer Solutions and Active Pharmaceutical Ingredients (APIs)
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Main
Country of operation
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Bangladesh
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Corporate
Headquarter & Registered Address
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17 Dhanmondi
R/A, Road No. 2, Dhaka- 1205, Bangladesh
Phone : +880-2-8611891 (5 lines) Fax : +880-2-8613470 Email : info@bpl.net |
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Operational
Headquarters
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19 Dhanmondi
R/A, Road No. 7, Dhaka- 1205, Bangladesh
Phone : +880-2-8619151 (5 lines), +880-2-8619091 (5 lines) Fax : +880-2-8613888 Email : info@bpl.net Website : www.beximcopharma.com |
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Overseas
Offices & Associates
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Australia,
Bhutan, Cambodia, Chile, Ghana, Hong Kong, Indonesia, Jordan, Kenya, Kuwait,
Malaysia, Myanmar, Nepal, Pakistan, Philippines, Saudi Arabia, Singapore,
SriLanka, Vietnam and Yemen
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Authorized
Capital (Taka):
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2,000 million
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Paid-up
Capital (Taka)
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2517.6 million
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Number
of Shareholders
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Around 93,000
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Stock
Exchange Listings
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Dhaka Stock
Exchange, Chittagong Stock Exchange and AIM of London Stock Exchange
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Number
of Employees
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2,310
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TIDM:
(Tradable Instrument Display Mnemonic)
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BXP
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Date
shares were admitted to trading
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Dhaka Stock Exchange 3 July, 1985
Chittagong Stock Exchange 11June, 1995
AIM ( Alternative Investment Market) 21 October,2005
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ISIN
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US0885792061
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Vision
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BPL’s passionate effort to achieve excellence in all
spheres of its operations and its keen endeavor to incorporate innovative new
technologies into its manufacturing practice puts it ahead of its
contemporaries. Viewing the business as a mean of the social well-being
of the investor, employees and the society and customers is the main
vision of BPL. The company makes their best effort to ascertain the financial
wealth and moral gains as a part of the process of the human civilization.
Beximco Pharmaceuticals Limited is committed to contribute to keep the earth
clean.
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Mission
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Each of our activities must benefit and add value to
the common wealth of our society.We firmly believe that, in the final analysis
we are accountable to each of the constituentswith whom we interact; namely:
our employees, our customers, our business associates,our fellow citizens and
our shareholders.
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Goals
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BPL has a strong market focus and is anticipating
continued future growth by leveraging business capabilities and developing
superior product brands and markets. The company is now moving to the world
market and trying to expand their business worldwide with a good quality image.
Innovation of new products and satisfying the ever-changing need
of consumers remains a top priority goal. Ensuring full effort to enhance
shareholders highest returns and growth of their asset also holds a key goal of
the company.
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Core Values
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Trust and reliability to the products emerged as one
of the core values of Beximco Pharmaceuticals Limited. It maintains quality in
manufacturing of products according to the rules of the WHO. Hiring a competent
branch of people who are best in their capacity to serve the company best,
strengthen the BPL function of operation .It also give emphasize on promoting
new products through research and bringing cost efficiency in business
operations. Beximco Pharma believes that it is in the business which deals with
human health which makes it more responsible to keep the highest standards of its
products. Through its products it tries to deliver clear benefits to the
patients. Good products, however, are only one side of its expression of
commitment. BPL believes its responsibility lies even more in ensuring
that the society gets benefited while it continues to grow.
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Corporate Social Responsibilities
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Corporate social responsibility is an integral part
of BPL’s business strategy which is reflected in its mission statement. Every
employee of the company knows that the company does not view its success and
achievements in financial terms only, but also in terms of its deep
relationship with the society. Each year, an increasing amount of contribution
is ploughed back into social causes, demonstrating Beximco Pharma's commitment
to the nation. More importantly the company’s contribution extends beyond
one-time donation to ongoing participation as reflected in its partnership with
NGOs working for AIDS patients, in supporting sports, and in raising disease
awareness among the people.BPL donated medicines worth millions of taka to
victims in national and international calamities. Donation of medicines to
victims of earthquake in Pakistan and victims of tsunami in Sri Lanka are
worth mentioning. The company maintains a team of scientists who works as pharmaceutical
experts for good governance that give direct benefit to the common people
and shareholders.Beximco Pharmaceuticals Limited carefully designed its
facilities for reducing hazardous impact on the environment through operational
excellence providing a friendly environment for a healthy society for tomorrow
being the main responsibility of BPL.
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Internal Communication of Beximco
Pharmaceuticals Ltd.
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The internal communication is one kind of
communication which is occurred in transmition or conducting within a factory’s
workers or a company’s workers or any organization׳s members or any group member among them
of a foundation that is done to equipment necessary to carry out a given
operation the business operating plan. By the operating plan we mean the
procedure that the business has developed to do whatever it was formed to do.
It includes reports that workers prepare concerning sales, production,
inventories, finances, maintenance and so on. We can say about internal
communication among company members or organization members such as
representative can communicate with their executive or Senior executive then he
can communicate with their assistant manager or manager or senior manager
.Again senior manager can communicate with their operational manager or head of
the department or chairman and also every one can communicate each other to
development of their production maintenance or any information. The supervisor
gives order & instruction workers as well as oral exchange among workers
about works matter Beximco Pharmaceuticals Ltd. (BPL) factory perform there
much of the internal communication by computers.
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External Communication of Beximco Pharmaceuticals Ltd.
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The external communication is also one kind of communication which
is done one company to other company or one company’s workers to other
company’s workers or outside people to improve their company production quality, financial development.
This is also business communication it’s with publics- suppliers, service
companies, customers and the general public or people .External operational
communication includes all of the business efforts at direct selling , sales
people , telephone callbacks, follow-up , service calls and like the
advertising the business does for what is adverting but communication with
potential customers which communication is occurred by radio and television
messages, newspaper and magazine advertising ,website advertising and
point –of purchase display material obviously play a role in the business ,
plan to achieve its gain objectives also. In this category in all the business
does to improve its public relation during its planned publicity, the community
services of its employees the courtesy of its employees and the environmental
friendliness of its products and facilities. so The Square Textile LTD’s radio
TV website add include external operation communication. Sometimes they called
meeting with their potential customers, they take the place of human contact
include external communication. the main external communication of Beximco Pharmaceuticals
Ltd. (BPL) with foreigner countries, like:-CHINA, SPAIN, JERMANY, DENMARK,
EUROPE, USA, EUROPE UNION. It has well
learned marketing & merchandising team. They always communicate with the
buyers. They have some
fixed buyer.
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The
Personal Communication of Beximco Pharmaceuticals Ltd.
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Without the business purpose as per as the operating plan of the business
is called personal communication. Personal communication is the exchange of
information & feelings in which we human beings engage whenever we come
together. Rather than personal communication also occur in the work place &
also outside the work that’s related the business because personal
communication affects employee attitudes& attitudes effect employ
performance. After visiting Beximco Pharmaceuticals Ltd. (BPL) we realize
that most of the worker & employer are gossiping at the time of lunch’s
period or their leisure period. In this time the share their personal matter
that’s includes personal communication. Sometimes the company arranges various
culture programs and performs all workers& employers. In those programs
they express their personal idea. Annually they arrange picnic on different
famous place. On the other hand we also understand that sometimes excessive
personal communication interfere with work done. Again, the middle
ground is probably the best.
v Personal
communication – non business related exchanges of information & feelings
among people.
v Personal
communication affects employee attitudes.
v And
attitudes affect employee performance.
v The
extent of personal communication permitted affects employee attitudes
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Explain the Importance of Effective Internal
& External Communication
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Through a system of
internal communication messages are communication up and down the organization
hierarchy and horizontally among co-workers. Through an effective internal
communication system, polities are established and disseminated, business
decision are made and problems are analyzed and solved internal communication
tools presentation, speeches and face to face and telephone conversions.
External communication
involves messages sent outside the organization. The chief audiences for
outside communication are the general publics, customers, suppliers and other
businesses and government officials. To be successful external communication
must be sensitive to the specific need and requirements of each audience.
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Object of Internal and External Communication of
any Respective Company
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To improve their
communication services.
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To communicate
with other company.
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To compare with
other company’s products.
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To development of
their business by internal & external communication .
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To get accurate
cost & demand of their products.
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To get chance to
the global market places by internal & external communication.
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To get more time
save on the services of production.
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World-class
consistent quality.
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Reliability of production
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Competitive prices
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Environmental Commitment of
Beximco Pharmaceuticals Ltd.
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This company is very committed to preserve a healthy
and pollution-free environment. It has a very efficient waste collection and
disposal system. In order to reduce air pollution by exhaust of gas from
engine-generators, it maintains a costly plant that uses the exhaust gas to
generate steam for chilling unit. Above measures not only help keep the water
& air free from pollution but also help save cost of water treatment &
air conditioning. This company uses improved elements to ensure a healthy and
eco-friendly environment
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Conclusion
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Pharmaceutical Industry has grown in Bangladesh in
the last two decades at a considerable rate. The sector consistently creates
job opportunities for highly qualified people. Pharmaceutical companies
are either directly or indirectly contributing largely towards raising the
standard of healthcare through enabling local healthcare personnel to gain
access to newer products and also to latest drug information. As one of
leading pharmaceutical manufacturer Beximco Pharma plays a vital role in
the industry as well as in the national economy. Developing plans in a dynamic
situation demands critical analysis of the situation and strict adhering to the
core principal of the organization. As Beximco Pharma is decentralized organization
and core values are herished by everyone within the organization, operating in
dynamic situation is easier than it seems. With the development of
healthcare infrastructure and increase of health awareness and the purchasing
capacity of people, this pharmaceutical industry is expected to grow at a
higher rate in future. Healthy growth is likely to encourage the pharmaceutical
companies to introduce newer drugs and newer research products, while at the
same time maintaining a healthy competitiveness in respect of the most
essential drugs. So, it is a great responsibility for Beximco Pharma as well as
other companies in this industry to concentrate on quality product and quality
service to take this industry towards further success. The Bangladesh government
should also be considerable and cooperative to help the businesses flourish.
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Reference
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http://en.wikipedia.org/
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